Home Staging a living room

Creating a feel-good atmosphere

Whether from an estate agent's or an owner's perspective, the influence of professional Home Staging on prospective buyers is all too often underestimated. When marketing condominiums and single-family homes, and sometimes even commercial properties, estate agents and private sellers in the US have been making use of home staging for years – to the delight of future occupants. In the meantime, the trend has been sweeping over Germany too, at least in such urban centers as Berlin, Hamburg, Cologne, Frankfurt, Stuttgart and Munich.

However, there are still too few players in the real estate sector who recognize the vast potential that is waiting to be exploited. A staged property simply sells faster and at a better price. The "homify" principle not only benefits both sellers and buyers in financial terms. Indeed, my blog-article Before-and-After Living Area shows the evolution of a bare brickwork "living room" to a delightful, fully-staged final result.

With the support of professional home stagers, residential spaces are easily transformed into dream homes. The focus of all home staging projects is the establishment of neutral but inviting interiors: This type of real estate presentation is intended to give a wide range of potential buyers the opportunity to imagine themselves in each room. Indeed, many people need a little jolt so that they can see the potential of each room in an empty apartment. In a home staged apartment, this becomes instantly obvious, thus also facilitating the decision to buy. Overall, home staging is always about stimulating the imagination of prospective buyers and emphasizing the desirability of the property.

Benefits of home staging

• Vorstellungsvermögen anregen
• vorhandene Vorzüge ins rechte Licht rücken
• ältere Objekte in die Neuzeit “übersetzen”
• neben den Immobilien-Fakten das entscheidende Quäntchen Gefühl vermitteln
• Kauflust steigern: das Objekt verkauft sich “von selbst”
• Preisverhandlungen beeinflussen